You could also use a numbered list if your introductory text promises a certain number of items, like the three best reasons to bathe your dog. Give him his rubber ducky to provide emotional security. If your action items need to take place in a specific order, use a numbered list rather than bullets. If it’s a fragment, forget the colon and jump straight into the list. If the text introducing your list is a complete sentence, it should end with a colon. Do you capitalize each one? Put periods at the end? When should you use numbers instead of bullets? It turns out that making your articles easy to read through the strategic use of bullet points requires a little know-how. Grammar basics of using bullet pointsīullet points often create confusion for writers. You’re telling visitors that, if they take the time to read this article, they’ll get to know more about the fascinating topics you highlighted. If it fits the tone of your article, frontload it with bulleted items that make compelling promises. The same technique can work well when you’re trying to get readers to spend more than fifteen seconds looking at your post. Who doesn’t want to become an entertaining, attractive, well-known dancing machine? Okay, so this “personality enhancer” sounds too good to be true (or suspiciously like your favorite party beverage), but the points are compelling. increase your notoriety in your social circles by 83 percent.attract 180 percent more attention from potential love interests.become the most entertaining person in the room.Use this simple device during any social event and you’re virtually guaranteed to The Amazing Party Animal Personality Enhancer! Let’s invent a make-believe product to show you how fascinations work. It’s a go-to marketing tactic you’ve no doubt seen in advertising. You want your post to look like an article, not a grocery list.Ī fascination is a copywriting technique for creating points that make your readers so intrigued (fascinated!) that they’re compelled to get more info. Search engines tend to give bulleted lists a little more weight. Notice how each point begins with a bolded directive and ends with a one-sentence explanation. Bullet points highlight key elements of very specific topics, so stay on a single track. Avoid complex outlines and don’t use sub-bullets if you can help it. There’s no room for fluff here, so call out what’s most important. Highlight elements key to understanding the content of your article.It needs to be concise and attention-grabbing in a way that intrigues readers and compels them to read more. Think of a bullet point as a mini headline.Let’s demonstrate the power of bullet points with a list of tips for writing awesome ones: Then, you must deliver on that promise by making every point essential and impactful.
Microsoft command for bullet point how to#
How to write powerful bullet pointsĪccording to Copyblogger, “the essence of a great bullet is brevity + promise.” By using bullets, you’re demonstrating that you know how to be concise and cut to the chase. There’s arguably no more useful organizational tool than the venerable bullet point. The key to writing articles that hold a reader’s attention is not to make them shorter but to make them more readable, and doing so requires expert organization that calls attention to key topics. What’s a content creator to do? You could keep your content short, but there’s evidence that longer pieces get more social engagement and links.
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